Integrated Search Engine Optimization
Search engine optimization – which everyone calls SEO – is hard. That’s particularly true for B2B companies, which need to find traffic from niche audiences. That’s where integrated SEO comes in.
Integrated SEO Glossary
All elements to help scale your business
Search engine optimization is the use of content to attempt to rank higher on Google, Bing and Yahoo SERPs. These rankings typically result in increased traffic, better brand visibility, leads and revenue.
Search engine results page. You can see one here.
Anything you produce. Like, literally anything. We’re not just talking about the written word, though that’s the core of it.
Click-through rate. The percentage of people who see a result on a SERP and actually click it.
Conversion rate. The percentage of people who visit a website that take a desired action.
An SEO strategy focused on low-volume, high-specificity keywords.
A rough measure of a site’s authority, and subsequent ability to rank on SERPs. You can check yours here.
Expertise, authority, trustworthiness. The basic set of metrics Google uses to determine the authority of a page or post.
Enhanced Leads and Sales
An SEO-enabled website is a strong inbound strategy that works 24/7, increasing leads and e-sales conversions.