A work holding manufacturer who could not tell which enquiries came from where
They sell chucks, vises and fixturing to machine shops — a technical buyer who knows exactly what they need and searches for it by name. The demand was there. The site was not built to capture it, and nothing downstream was measured, so every budget decision was guesswork.
The lever was never more budget. It was knowing which half of the spend produced quotes — and in a technical category, reaching fewer but better-matched buyers beats reaching more.CLIENT NAMED ON REQUEST · FULL NUMBERS IN THE FOLLOW-UP
