INSIGHTS & RESEARCH

Original research on AI search, demand and automation.

First-party research from live programs written by the practitioners running AI search, performance and automation programs, with sources and methodology made explicit.

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            GROWTHPANDA RESEARCH
            GEO
          

AI Visibility Benchmark 2026

A forthcoming study of how brands are named across five AI surfaces, with sample definitions, measurement methods, findings and limitations.

ChatGPT · Gemini AI Overviews · Perplexity · Claude

MEASUREMENT

How LLM traffic converts compared with traditional search

Fewer sessions, higher intent. What the conversion gap means for how you value AI-sourced demand.

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SEO·AEO·GEO

EXPLAINER

SEO vs AEO vs GEO: rank, answer, get recommended

Three different jobs that most agencies sell as one. Where the work overlaps and where it genuinely does not.

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AUTOMATION

Ten AI workflows worth automating before anything else

Ranked by hours removed per week and implementation risk, from the projects we've actually shipped.

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FRAMEWORK

AI visibility → AI demand → revenue: closing the loop

Being named is a leading indicator, not an outcome. How to attribute AI-led discovery to pipeline you can defend.

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Topics

↗ All research ↗ GEO & AI search ↗ AEO ↗ SEO ↗ Performance media ↗ AI & automation ↗ Measurement

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