INSIGHTS & RESEARCH

Original research on AI search, demand and automation.

Written by the people running the programs — first-party data from client work, not roundups of other people's opinions. Three good pieces beat thirty generic ones.

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            FLAGSHIP RESEARCH
            GEO
          

AI Visibility Benchmark 2026: what we found across 50 audits

First-party data on how often brands are actually named across ChatGPT, Gemini, Perplexity and AI Overviews — by category, and what separates the cited from the invisible.

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MEASUREMENT

How LLM traffic converts compared with traditional search

Fewer sessions, higher intent. What the conversion gap means for how you value AI-sourced demand.

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SEO·AEO·GEO

EXPLAINER

SEO vs AEO vs GEO: rank, answer, get recommended

Three different jobs that most agencies sell as one. Where the work overlaps and where it genuinely does not.

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AUTOMATION

Ten AI workflows worth automating before anything else

Ranked by hours removed per week and implementation risk, from the projects we've actually shipped.

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→ $

FRAMEWORK

AI visibility → AI demand → revenue: closing the loop

Being named is a leading indicator, not an outcome. How to attribute AI-led discovery to pipeline you can defend.

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EDITORIAL NOTE

These five replace the previous generic posts. Publishing the Benchmark first is the highest-leverage move available to you — it is the piece competitors cite, journalists link to, and assistants surface. Every statistic in it needs a stated sample size and date. I can draft any of them from your client data.

Topics

↗ All research ↗ GEO & AI search ↗ AEO ↗ SEO ↗ Performance media ↗ AI & automation ↗ Measurement

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