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CASE STUDY · EDUCATION · ADMISSIONS

1 in 3 new admissions came from leads we generated.

We ran Google and Meta ads for three Indus campuses, and got the school found on Google and on AI tools like ChatGPT. More parents found Indus. More parents enquired. More of them joined.

33%

of all new admissions came from leads we delivered

CLIENT

Indus International School

CAMPUSES

Hyderabad · Pune · Belagavi

WHAT WE DID

Google · Meta · SEO / AEO / GEO

PERIOD

Sep 2024 – Aug 2025

3,184

Parent enquiries

From Google and Meta

₹446$4.65

Average cost per lead

For every parent who enquired

9.7M+

Ad views

Times parents saw an Indus ad

Campuses we ran ads for

Hyderabad, Pune, Belagavi

THE CHALLENGE

Great school. Crowded market.

Parents look at many international schools before they pick one. Indus needed a steady flow of real enquiries for each campus — at a cost that made sense.

They also needed to show up wherever parents now look: on Google, and on AI tools like ChatGPT and Gemini when a parent asks "What's the best international school near me?"

WHAT WE DID

Three ways we brought in parents.

01HYDERABAD · PUNE

Google Search ads

We put Indus in front of parents already searching for an international school in their city.

1 in 8 who saw the Pune ad clicked it

02BELAGAVI

Meta lead forms

Instagram and Facebook ads with instant forms let parents enquire in two taps, without leaving the app.

1,609 leads from a single campaign

03WEBSITE · AI SEARCH

SEO, AEO & GEO

We made sure Indus shows up when parents search on Google — and when they ask ChatGPT or Gemini which school to pick.

Google ChatGPT Gemini

RESULTS BY CAMPUS

Every campus got a steady stream of enquiries.

Hyderabad & Pune: Sep 2024 – Aug 2025. Belagavi: Oct 2024 – Jun 2025, top six campaigns.

Belagavi

Meta · Instagram & Facebook

LEADS

1,783

SPEND

₹5.80L

$6,040

PER LEAD

₹325

$3.39

Pune

Google Search

LEADS

868

SPEND

₹5.12L

$5,330

PER LEAD

₹590

$6.15

Hyderabad

Google Search & Display

LEADS

533

SPEND

₹3.27L

$3,410

PER LEAD

₹614

$6.40

Total3,184 leads · ₹14.19L ($14.8K) spent · ₹446 ($4.65) per lead

THE RETURN

From ad spend to admissions.

STEP 1 · INVESTED

₹14.19L

spent on ads · $14.8K

STEP 2 · GENERATED

3,184

parent enquiries

STEP 3 · AT JUST

₹446

per enquiry · $4.65

STEP 4 · CONVERTED

33%

of new admissions

One admission at an international school brings in lakhs in fees, every single year. A few admissions paid back the whole year's ad spend. Every admission after that was profit.

WANT MORE ADMISSIONS NEXT SEASON?

See where your enquiries are leaking

We will show you where your school's enquiries come from, where they leak, and how to get more of the right parents.

US & CANADA

+1 213 260 0012

INDIA

+91 81010 27233

hello@growthpanda.co

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