The problem
Jaskauto was spending roughly $50,000 a month across Google Search and Performance Max with the goal of driving qualified automotive leads at volume. The account was generating conversions, but each one was costing far more than the business could sustain as spend scaled. Growth meant higher media bills without a proportional return.
Campaign structure had grown organically over time. Budget was spread across overlapping audiences, broad match was pulling in low-intent traffic, and conversion tracking was not clean enough to tell which campaigns were actually driving profitable outcomes. The team knew they needed more volume — but not at the price they were paying.
The account was buying reach, not efficiency. Scaling spend without fixing the structure would have made the problem worse, not better.
What we did
Every conversion action was reviewed for duplication, window overlap and value assignment. Decisions on budget could only be trusted once the numbers reflected real business outcomes.
Search campaigns were split by purchase intent — high-intent brand and model queries received dedicated budget, while broader terms were capped or moved to Performance Max with tighter audience signals.
Asset groups were rebuilt around vehicle categories rather than generic automotive messaging. Audience signals were refreshed from first-party data, and low-performing placements were excluded on a rolling basis.
Once cost per conversion stabilized, budget shifted toward the campaigns and geographies delivering the lowest acquisition cost, with weekly search term reviews keeping the account off wasteful traffic.
The results
The account now delivers more than 4,800 conversions a month at an average cost of $10 each — a dramatic reduction from the previous acquisition cost on the same monthly spend. Volume grew because efficiency improved, not because the budget increased.
The restructured account gives Jaskauto a clear view of which campaigns, models and regions drive the best return, so media decisions are made against unit economics rather than impression volume.
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