The problem
Corporate Essentials provides B2B services to companies that need reliable, recurring supply and procurement support. Growth had historically come through referrals and existing relationships, but there was no structured way to generate new business at scale. Marketing activity existed — a website, some social presence, occasional campaigns — but nothing connected into a funnel that produced predictable leads.
LinkedIn had potential as a B2B channel but was not generating meaningful pipeline. Search visibility was limited, and the website was not optimized to convert the traffic it did receive. The sales team needed a steady flow of qualified enquiries, not sporadic bursts from one-off campaigns.
Referrals built the business. A structured funnel was needed to grow it beyond word of mouth.
What we did
Landing pages were restructured around service categories and buyer intent. Clear CTAs, trust signals and form flows were designed to capture interest at the moment a prospect was ready to enquire.
Targeted campaigns reached decision-makers in the industries Corporate Essentials serves. Sponsored content and lead gen forms were paired with retargeting to move prospects from awareness to enquiry.
SEO focused on service-specific and industry-specific queries where buyers were actively searching for procurement solutions. Content and on-page optimization drove a 30% lift in organic traffic.
CRM integration and UTM discipline gave the team visibility into which channels produced qualified leads, so budget could shift toward what was working.
The results
Corporate Essentials now generates more than 550 leads a month through a multi-channel funnel — over 400 from LinkedIn and 150+ from organic search. Organic traffic grew 30%, and the leads coming through search convert at a rate that validates continued investment in SEO.
The sales team has predictable inbound volume with clear source attribution, replacing the referral-only model with a repeatable growth engine.
Rebuild your lead funnel
Tell us how leads come in today and we will show you where a structured funnel can replace ad hoc marketing with predictable pipeline.