Achieving Remarkable Lead Generation and Online Engagement for Shrachi Group's Newtown Villas

Brief about the Problem Newtown Villas, a premier boutique villa property by Shrachi Group in Newtown, Kolkata, aimed to generate high-quality leads for its first phase of 30 luxurious bungalows. With a starting price of 1.29 Cr, the objective was to attract the upper echelon of society and generate approximately 1500 high-quality leads. Case Study Unveiled

What Did We Do?

We devised and executed a comprehensive digital marketing strategy focusing on website development, branding, SEO, and social media management, complemented by targeted paid media campaigns on Facebook and Google.

• Organic Marketing: Enhanced online presence through effective content curation and marketing.
• Social Media Management: Created engaging posts and video content for platforms like Facebook, Instagram, and YouTube.
• Paid Media Campaigns: Executed targeted ad campaigns on Facebook and Google to generate leads, increase page likes, and boost post engagement.

The Results

Facebook Campaigns:

• Generated over 500 leads.
• Reduced cost per lead (CPL) from Rs. 450 to Rs. 250 within three months.

Search Campaigns:

• Generated an additional 225 leads per month.
• Achieved a CPL of Rs. 407, reflecting the competitive nature of targeted keywords.

Overall Engagement:

• Audience grew by 5%, with a demographic split of 71% males and 28% females, primarily aged 35-44.
• Significant engagement across social media platforms, with 11,964 interactions.
• Generated 386 reactions, 31 comments, 23 saves, and 4,257 link clicks.
• Shared 28 posts, including property highlights and community stories.

Execution

Our two-pronged approach included:

Facebook Campaigns:

• Designed campaigns to capture leads directly from Facebook forms and directed users to a dedicated landing page for data capture.

Search Campaigns:

• Utilized targeted search campaigns to enhance visibility among potential customers actively seeking properties.

Content Type Performance

• Image Carousels: Attracted an average of 1,000 views per post, showcasing the luxurious lifestyle at Newtown Villas.
• Reels: Averaged around 65 likes and 4-5 comments each, driving interaction with dynamic and fast-paced content.
• Blog Posts: Provided valuable insights and detailed information about Newtown Villas, shared through the website and newsletters.

Summary

The digital marketing campaign for Newtown Villas was a success, generating substantial leads and providing a high return on investment. Consistent optimization of our campaigns and a flexible approach enabled us to achieve our objectives effectively. The insights gathered offer a strong foundation for future marketing efforts for Newtown Villas.