Integrated Social Media, SEO, & Performance Marketing Strategy for Maximum Impact

Brief about the problem:

Indus International School, which follows an IB curriculum with campuses in Bangalore, Hyderabad, and Pune, sought to enhance its online presence. They engaged our services to improve their social media strategy, SEO, and performance marketing efforts, aiming to drive more traffic to their website and increase engagement across their social media platforms.

Solution:

We implemented a targeted approach combining social media management, SEO optimization, and performance marketing to meet Indus International School's objectives.

What Did We Do?

• Social Media Management: Developed and executed a comprehensive social media strategy across Instagram, Facebook, and LinkedIn to increase engagement and reach. Created and shared engaging content tailored to the school’s brand and audience.
• SEO Optimization: Optimized the school’s WordPress website to improve search engine rankings. Focused on on-page SEO, including keyword optimization, meta tags, and content enhancements to boost organic traffic.
• Performance Marketing: Implemented targeted performance marketing campaigns to drive traffic to the school's website and improve overall visibility. Monitored and adjusted campaigns based on performance metrics to ensure effectiveness.

Results:

• Website Traffic: Achieved a 7% increase in website traffic month over month, reflecting the success of our SEO and performance marketing efforts.
• Social Media Engagement: Increased social media engagement by 5% month over month, demonstrating the effectiveness of the enhanced social media strategy.
• Enhanced Online Presence: Improved visibility and engagement across digital platforms, contributing to a stronger online presence for Indus International School.

Summary:

The comprehensive digital marketing strategy for Indus International School led to notable improvements in website traffic and social media engagement. Through effective social media management, SEO optimization, and performance marketing, the school saw a significant increase in online visibility and interaction, reinforcing its presence in the education sector.

Links to Websites:

• Bangalore
• Hyderabad
• IAIS
• Pune